SEO for Therapists in Canada and the United States

Traditional Google SEO

Most people still begin with Google: a search for a specialty, a neighbourhood or an insurance question, followed by a scan of the map pack and a few practice websites. This work covers the foundations — keyword research around the issues you actually treat, service pages that answer real questions, an optimized Google Business Profile and consistent local signals — so potential clients see you when they are ready to enquire.

AI search optimization

A growing share of people now ask ChatGPT or Gemini for recommendations, and Google AI Overviews summarise results before anyone clicks. Assistants build their answers from sources they can read and trust, so the work is about entity consistency, answer-ready content and structured data. No agency can guarantee an AI citation, but practices that describe their services, coverage and credentials clearly are far more likely to be included.