Editorial policy

How we create and review content

A short, plain-language explanation of how the articles and service pages on this site are researched, written and checked.

Last reviewed: 2 November 2026.

Who writes the content

Infused Agency content is written and reviewed by JD Fillmore, who leads strategy, design and delivery at the agency. Client work and the advice on this site come from hands-on experience with local SEO, search visibility and conversion-focused web design.

How we research and write

We start with the questions business owners actually ask, then check the answer against current search documentation, platform guidance and the work we do for clients. We avoid inventing statistics, reviews or case study results. Where an outcome is based on a client report or a documented result, we describe it as such.

Use of AI tools

We may use AI tools for drafting, editing or research support. A person reviews the final copy before it is published. AI tools are not used to fabricate credentials, client results or first-hand experience.

Review and updates

Service pages and articles are reviewed when the underlying offer, pricing or search guidance changes. Pages show a publication or review date where it helps readers judge how current the information is.

Corrections

If you spot an error or something that is out of date, email info@infused.agency with the page and the correction. We will review it and update the page where needed.

Advertising and affiliations

We do not publish paid rankings, sponsored reviews or hidden affiliate recommendations. Any tools or services we mention are included because they are relevant to the work, not because of a payment.