Therapist SEO
SEO & AI Search Optimization for Therapists
When someone is ready to start therapy, they search two ways: they type into Google, and they ask an AI assistant. Clients now find therapists in both places. We help practices show up in each — with clear service pages, a healthy local profile and content that ChatGPT and Google AI Overviews can read, check and quote.
01 The two halves
Both kinds of search matter for therapy practices
A client can start with either one, and the second often decides who gets called.
Traditional Google SEO
Most people still begin with Google: a search for a specialty, a neighbourhood or an insurance question, followed by a scan of the map pack and a few practice websites. This work covers the foundations — keyword research around the issues you actually treat, service pages that answer real questions, an optimized Google Business Profile and consistent local signals — so potential clients see you when they are ready to enquire.
AI search optimization
A growing share of people now ask ChatGPT or Gemini for recommendations, and Google AI Overviews summarise results before anyone clicks. Assistants build their answers from sources they can read and trust, so the work is about entity consistency, answer-ready content and structured data. No agency can guarantee an AI citation, but practices that describe their services, coverage and credentials clearly are far more likely to be included.
02 Directory
Therapist SEO pages by location
Each page covers the competition, the searches people use, and the work we do in that market.
Traditional SEO for Therapists
Local, Google-focused SEO in the city where your practice operates.
AI SEO for Therapists
These pages pair classic SEO with AI search work: ChatGPT visibility, Google AI Overviews and generative engine optimization across major US metros.
03 Explore
Related services
The wider services these therapist pages sit inside.
Free quote
Ready to be the practice clients find first?
Request a free quote and we will review your search and AI visibility, then send back a written quote with a clear scope for your practice.