Services

AI Search Optimization

AI search optimization, also called GEO or AEO, is the work of making your business clear and credible enough to appear in AI-generated answers. We improve your entity data, answer-ready content, structured data and trusted signals so tools such as ChatGPT, Gemini and Google AI Overviews can describe and recommend you accurately. No agency can guarantee a citation, but you can improve the conditions that make one likely.

01 What it is

AI Search Optimization

People increasingly ask AI assistants for answers instead of scrolling through classic search results, and those assistants gather their answers from visible sources such as websites, profiles and directories. AI search optimization makes sure your business is one of those sources. The mechanics are still content, structure and trust, but the format changes: answers need to be extractable, entities need to be recognizable and claims need to be verifiable. This is also where the newer labels come from. Generative Engine Optimization (GEO) describes the broad practice of appearing in AI-generated responses. Answer Engine Optimization (AEO) focuses on the direct answers assistants give. SEO for AI search is the same underlying discipline applied to a new kind of reader. We treat them as one programme rather than separate products.

02 Process

What we do

The repeatable process we run to grow search visibility and leads.

01

Map how AI sees you

We audit what assistants currently say about your business and your industry, which sources they cite, and where your name appears or fails to appear in their answers.

02

Strengthen your entity

We consolidate consistent naming, categories, locations and contact details across your site and key profiles so AI systems can identify you as one clear business, not several fuzzy mentions.

03

Make content quotable

We build pages with crisp, self-contained answers to the questions AI is asked about your field, so the text you want cited is actually present and easy to extract.

04

Add structure AI understands

We apply structured data and clear formatting that make your facts machine-readable without harming how the page reads to a human.

05

Maintain a stream of signals

We keep your presence current with reviews, answers and content, because assistants favour sources that look active and trustworthy over stale pages.

03 Deliverables

What you get

  • An audit of what AI assistants currently say about you
  • Entity consolidation across your site and key profiles
  • Answer-structured content for the questions your customers ask
  • Structured data applied to your business facts
  • A review and citation flow that feeds AI sources
  • A re-audit as assistants change how they answer

04 Measurement

How we measure results

  • Mentions of your business in AI answers over time
  • Share of direct recommendations compared with competitors
  • Answers that cite your content by name
  • Completed answer spaces for your priority services and locations

Pricing

AI Search Pricing Built Around Answers

Get a complete AI search optimization program — AI SEO, GEO and AEO — implemented within 3 months, with the investment conveniently spread across 12 monthly payments.

No need to pay the entire project cost upfront. Your first and final monthly payments are collected at signup, followed by 10 monthly installments. The monthly amount is a payment installment toward your project — not an ongoing monthly SEO retainer.

Page 1 in 30 days — or your money back

AI answers are built on strong search foundations. If your website isn't ranking on page 1 of Google for at least one relevant keyword phrase within the first month, we'll refund the payments you've made and cancel the remaining installments. Keyword phrases are agreed with you before work begins — no hoops, no fine print.

Starter

$329.99 /month

for 12 months

Implementation: 3 months

  • AI search visibility strategy (AI SEO, GEO and AEO)
  • Entity and brand consistency audit across your site and profiles
  • Answer-ready content optimization for AI Overviews and assistants
  • Structured data and technical review for machine-readable facts
  • Content improvements targeting the questions buyers ask AI tools
  • Citation and mention building across trusted sources
  • AI visibility tracking and reporting

Premium

$429.99 /month

for 12 months

Implementation: 3 months

  • Everything in Professional, plus:
  • More extensive answer-ready content and entity strategy
  • Expanded website and structured data optimization
  • Additional citation, mention and authority opportunities
  • Broader AI answer visibility strategy

05 Detail

What AI search visibility means for a local business

AI search visibility is not a single ranking position. It is whether an assistant can identify your business, understand what you offer, confirm where you work and repeat that information accurately when someone asks. A business with an incomplete Google Business Profile, inconsistent service names and thin website copy gives those systems very little to work with.

For local and service businesses, the practical work starts with the same foundations as good SEO: a clear site structure, accurate business details, genuine reviews and pages that explain the work. AI search optimization extends that by making the important facts easy to extract and quote. That is why we do not sell GEO or AEO as a magic add-on. It is an extension of the SEO and content work that already builds trust.

06 Detail

GEO, AEO and SEO for AI search explained

Generative Engine Optimization, or GEO, is the broad practice of improving how a brand appears in AI-generated responses. Answer Engine Optimization, or AEO, focuses on the direct answer a tool gives before a source is named. SEO for AI search is the wider discipline of making the underlying content and entity information trustworthy enough to be used.

They overlap because they depend on the same evidence: who you are, what you sell, where you operate, what customers say about you and whether your claims can be verified. We treat them as one programme so you are not paying for three versions of the same audit.

07 Detail

How we measure AI search work

AI answers change, so measurement has to be honest about that. We baseline the questions assistants currently answer for your market, record which sources and competitors appear, and compare that with a later batch after the work has been implemented. We report movement in mentions, citations and recommendations rather than pretending a single screenshot proves a permanent result.

We also connect AI visibility back to conventional search and website data. If AI mentions improve but the site still has no clear service pages or enquiry path, the business has not gained much. The goal is discoverability that supports real customer decisions, not a vanity mention.

08 Detail

AI search optimization in the markets we serve

If your business serves customers across several Niagara municipalities, our regional SEO work connects local search, city pages and AI visibility across the region. It is the regional complement to the town-level pages, not a replacement for them.

Outside Niagara, we apply the same approach in other Ontario markets. Therapy practices have their own city pages that combine traditional therapist SEO with AI search guidance.

Testimonials

What clients say about working with Infused

Brandi May Psychotherapy

“Infused Agency are not only clear professionals and expert in their fields, but are extremely personable to work with. I would definitely recommend Infused Agency to anyone looking to optimize SEO!”

Brandi May

Courtney V.

“I had a great experience working with Infused agency! They optimized my website, and I saw a significant increase in traffic and rankings. Thanks to their expertise, my business is now reaching more potential clients than ever. Highly recommend for anyone looking for real SEO results!”

Nicole P.

“I just completed a three month project with Infused Agency and my experience has been great. They are extremely knowledgeable in their field and very personable and easy to work with. I'm looking forward to seeing how their work continues to benefit my therapist practice.”

Fred's Concrete

“Lucas Folino of Fred's Concrete recommends Infused Agency for the growth in local visibility their concrete business saw after SEO work.”

Lucas Folino

VISCA Electric

“Sandro Visca of VISCA Electric recommends Infused Agency for the local search results their electrical business gained.”

Sandro Visca

Questions

Frequently asked questions

What is AI search optimization?
AI search optimization is the work of making your business understandable and credible enough to appear in AI-generated answers and recommendations. It combines clear entity information, answer-ready content, structured data and trusted signals across your website and profiles.
Is AI search optimization different from SEO?
It is an extension of SEO, not a replacement. Classic search still drives most traffic and depends on the same strengths: clear structure, useful content and authority. AI search work adds a stronger focus on extractable answers, entity consistency and the sources assistants use.
What do GEO and AEO mean?
GEO stands for Generative Engine Optimization, the broad practice of appearing in AI-generated responses. AEO stands for Answer Engine Optimization, which focuses on the direct answers assistants provide. We treat both as part of one AI search programme.
Can you guarantee my business will be cited by ChatGPT or Gemini?
No one can honestly guarantee an AI's output, because assistants change how they gather and cite sources. We can improve the conditions that make citations more likely: consistent entity information, quotable answers and current signals. We then re-audit as the tools evolve.
How is this different from just having a good website?
A good website helps. AI search optimization goes further by shaping content into extractable answers, structuring your facts so machines can read them, and keeping your business details consistent on the review and directory sources assistants lean on.
When should a business start AI search optimization?
Before the recommendations become crowded. In many categories the first credible, well-sourced presence becomes a default answer. Early work tends to count for more than waiting for a perfect plan.
Do you work with chatbots on our own site?
We can architect your on-site content and data so your own assistant gives accurate, on-brand answers, but the core service is external visibility: how third-party assistants describe and recommend your business.
How do you measure something as changeable as AI output?
We baseline the answers assistants currently give for your market, audit your presence in the sources they cite, and repeat the same questions later. Movement in mentions, citations and recommendations between batches is the measurement.

Free quote

A clear quote for the work that moves the needle

Tell us where the business is today and where you want it to be. We will send a free, no-obligation quote.