Simpson's Pharmacy

Website Design, Development, SEO & Digital Marketing Proposal

 

Infused Agency & Simpson's Pharmacy

Based on our previous discussion, we've established that you're ready to enter the next stage of growth and further stabilize your business with a modern website and additional marketing channels. The best strategy to achieve your growth goals for 2020 and beyond involves a 3-part plan:

  1. We'll start with a discovery deep dive, which will accomplish two key things. First, we'll ensure the new website design's branding and positioning is consistent across the website. Secondly, we'll go into which parts of your business you want to highlight not only to maximize your user's experience, but also to help maximize your own company's revenue.
  2. We'll create a customized website design derived from our discussion based on your most important business goals. Local SEO keyword implementation on the home page will be key. This design will be implemented flawlessly across your website into a live, functioning site, ensuring a great user-experience.
  3. Once launched, we will promote the website through different marketing channels such as Facebook ads, Instagram ads and more. We also specialize in building city-based landing pages that act as sales funnels, and rank very high in Google for the search terms your customers are searching for.

To keep things flowing, it's imperative that we do this in a phased approach as you will see below.

 

Project Investment

Phase 1 will be that of the web design and development phase for https://simpsonspharmacy.ca/. It will be developed on a platform that no other agency has access to, which makes us a very unique choice. We choose this platform to develop all of our websites as it's:

  • Extremely fast
  • Modern
  • There are no hosting fees!
  • It's non-hackable and extremely secure
  • Rank extremely well in Google, leading to more revenue and exposure for you

Website Pricing

Three affordable packages to choose from.

Beginner

$164.99 / mo

For 1 year

Up to 20 pages

  • Custom design
  • Includes hosting

Professional

Best value, most popular (includes SEO)

$499.99 / mo

For 1 year

Up to 50 pages

  • Everything from Beginner package
  • 3 local city sales funnel pages, optimized to rank high in Google
  • Create / optimize Google My Business listing
  • Optimized for SEO (meta titles, descriptions, home page with localized SEO)
  • SSL security certificate
  • Create / optimize Google My Business listings for local SEO
  • Contact forms to collect leads
  • Testimonials on city pages
  • Email signup (link to third party)
  • Store (link to shopify site)
  • Refills (link to third party)
  • Flyers (link to third party)
  • Links to social media platforms

Enterprise

$999 / mo+

For 1 year

Unlimited pages

  • Everything from Professional package
  • E-commerce
  • Membership area
  • Search functionality
  • Complex programming logic

Digital Marketing

If the middle package is chosen from Phase 1, which includes SEO, Phase 2 will take place after the website has launched by digitally marketing your site through Facebook ads, Instagram ads or both.

Pricing will be charged at $80 / hour and when the time comes, we will be happy to provide a quote based on how we will market online and how long things will take. This will include:

  • Designing ads
  • Setting up and managing ad campaigns
  • Monthly reports
  • Creation of laser-targeted landing pages, targeted to users specifically coming from the ads themselves
  • Consulting

You can put in as little or as much as you'd like to spend on a daily, weekly or monthly basis.

Next Steps

  1. Internal buy-in
  2. Contract signing and initial deposit (first month upfront)
  3. We'll get started!