A big part in finding the best SEO keywords for lawyers comes down to a couple things:
The entire point of SEO is inbound marketing - that is, to bring clients that are looking for what you offer, directly to you. SEO for a lawyer works so well because even when times are tough - recessions, slow times - it doesn't matter. You're tapping into a market that's outside of your network (people you don't know), who are looking for exactly what you offer.
Some of the best keywords for lawyers are:
Lets go a bit indepth below and understand why those are the best keywords for your law firm.
In this short post, we'll go through some SEO keyword ideas that are the best to use for lawyers.
You'll notice a pattern as we go through these keywords.
Since most lawyers deal with clients locally, you will want to target local people that are searching for your services.
If you're in Toronto, you want to show up when someone searches "Toronto lawyers" or "lawyers Toronto".
If you're in Los Angeles, "lawyers LA" or "Los Angeles lawyers".
These are a bit harder to rank for, because they're such generic terms. Not to mention, since every other lawyers is using SEO to try and rank for that keyword, it's super competitive.
Which leads us to something called a long-tail keyword.
Long tail keywords are usually phrases of four or more words.
These are so much easier to rank for in Google because they're longer phrases, therefore they're less competitive in nature.
Below, we'll dive even deeper or go into what's known as "buyer's intent" when it comes to searching.
Here, people Google not only for an lawyers within their city.. but a specific type. A divorce lawyer. See how much more specific, and with that more intention of buying this phrase entails?
It's been proven that the more specific that a search term is, the more intent there is for a person to buy.
You can see the same sort of effect being played out above.
I'm in Toronto (City) looking to for personal injury lawyers.
The more specific the search, the more ready-to-buy your customers are.
This one is a bit funny.
A lot of people surprisingly use this search term. It's pretty difficult to rank for - but if you can, you're tapping into a fairly large market of people using SEO to search for what you offer.
Not only is there intent in this search, but you know they're not tire kickers.
When someone uses words like "Best", you know that they know that with that, comes money to spend. Which is great for you. In conclusion, these are some of the best SEO keywords for lawyers, law firms and attorneys.