Best SEO Keywords for spas


best seo keywords for spas


A big part in finding the best SEO keywords for spas comes down to a couple things:

  • What are your customers searching for, in terms of your spa?
  • What city are you located in?

Since local search engine optimization is going to be so huge for you as an spa (since you offer a local service), it's super important to build an SEO keyword digital strategy for your business.

The entire point of SEO is inbound marketing - that is, to bring clients that are looking for what you offer, directly to you. SEO for a spa works so well because even when times are tough - recessions, slow times - it doesn't matter. You're tapping into a market that's outside of your network (people you don't know), who are looking for exactly what you offer.

Some of the best keywords for spas are:

  • "your city + spa"
  • "your city + spa company"
  • "your city + massage spa"
  • "your city + sojo spa"
  • "spas near me"
  • "best spas + your city" or "best sojo spa + your city"

Lets go a bit indepth below and understand why those are the best keywords for your spa company.


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So.. what are the best SEO keywords for spas?

In this short post, we'll go through some SEO keyword ideas that are the best to use for spas.

"City + spa"

You'll notice a pattern as we go through these keywords.

Since most spas deal with clients locally, you will want to target local people that are searching for your services.

If you're in Toronto, you want to show up when someone searches "Toronto spas" or "spa Toronto".

If you're in Los Angeles, "spa LA" or "Los Angeles spa".

These are a bit harder to rank for, because they're such generic terms. Not to mention, since every other spa is using SEO to try and rank for that keyword, it's super competitive.

Which leads us to something called a long-tail keyword.

"City + spa company"

Long tail keywords are usually phrases of four or more words.

These are so much easier to rank for in Google because they're longer phrases, therefore they're less competitive in nature.

Below, we'll dive even deeper or go into what's known as "buyer's intent" when it comes to searching.

"City + massage spa"

Here, people Google not only for an spa within their city.. but a specific type. An massage spa. See how much more specific, and with that more intention of buying this phrase entails?

It's been proven that the more specific that a search term is, the more intent there is for a person to buy.

"City + sojo spa"

You can see the same sort of effect being played out above.

I'm in Toronto (City) looking to for a sojo spa.

The more specific the search, the more ready-to-buy your customers are.

"Spas near me" or "sojo spa near me"

This one is a bit funny.

A lot of people surprisingly use this search term. It's pretty difficult to rank for - but if you can, you're tapping into a fairly large market of people using SEO to search for what you offer.

"Best spas + city" or "best sojo spas + city"

Not only is there intent in this search, but you know they're not tire kickers.

When someone uses words like "Best", you know that they know that with that, comes money to spend. Which is great for you. In conclusion, these are some of the best SEO keywords for spas.


Want your spa website to rank on the first page of Google?

Please fill out the form below and we'll get back to your with a quote!

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