Best SEO Keywords for Roofers & Roofing Companies


best seo keywords for roofers and roofing companies


A big part in finding the best SEO keywords for roofers and roofing companies comes down to a couple things:

  • What are your customers searching for, in terms of your roofing?
  • What city are you located in?

Since local search engine optimization is going to be so huge for you as a roofer or roofing company (since you offer a local service), it's super important to build an SEO keyword digital strategy for your business.

The entire point of SEO is inbound marketing - that is, to bring clients that are looking for what you offer, directly to you. SEO for roofers or roofing companies works so well because even when times are tough - recessions, slow times - it doesn't matter. You're tapping into a market that's outside of your network (people you don't know), who are looking for exactly what you offer.

Some of the best keywords for roofers and roofing companies are:

  • "your city + roofer" or "your city + roofing company"
  • "your city + roofing company"
  • "your city + financial roofing company" or "your city + financial roofer"
  • "your city + tax roofer" or "your city + tax roofing firm"
  • "roofer near me" or "roofing company near me"
  • "best roofing company + your city" or "best roofer + your city"

Lets go a bit indepth below and understand why those are the best keywords for your roofer or roofing company.


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So.. what are the best SEO keywords for roofers and roofing companies?

In this short post, we'll go through some SEO keyword ideas that are the best to use for roofers & roofing companies.

"City + roofer" or "city + roofing company"

You'll notice a pattern as we go through these keywords.

Since most Roofers & Roofing Companies deal with clients locally, you will want to target local people that are searching for your services.

If you're in Toronto, you want to show up when someone searches "Toronto roofer" or "Toronto roofing company".

If you're in Los Angeles, "roofing company LA" or "Los Angeles roofer".

These are a bit harder to rank for, because they're such generic terms. Not to mention, since every other roofer or roofing company is using SEO to try and rank for that keyword, it's super competitive.

Which leads us to something called a long-tail keyword.

"City + roofing Company"

Long tail keywords are usually phrases of four or more words.

These are so much easier to rank for in Google because they're longer phrases, therefore they're less competitive in nature.

Below, we'll dive even deeper or go into what's known as "buyer's intent" when it comes to searching.

"City + commercial roofing company" or "city + commercial roofer"

Here, people Google not only for an an roofer or roofing firm within their city.. but a specific type of roofer. A commercial roofer. See how much more specific, and with that more intention of buying this phrase entails?

It's been proven that the more specific that a search term is, the more intent there is for a person to buy.

"City + affordable roofer" or "city + affordable roofing company"

You can see the same sort of effect being played out above.

I'm in Toronto (City) looking to get affordable roofing work done (roofing).

The more specific the search, the more ready-to-buy your customers are.

"Roofer near me" or "roofing company near me"

This one is a bit funny.

A lot of people surprisingly use this search term. It's pretty difficult to rank for - but if you can, you're tapping into a fairly large market of people using SEO to search for what you offer.

"Best roofing company + city" or "best roofer + city"

Not only is there intent in this search, but you know they're not tire kickers.

When someone uses words like "Best", you know that they know that with that, comes money to spend. Which is great for you. In conclusion, these are some of the best SEO keywords for Roofers & Roofing Companies.


Want your roofer or roofing company website to rank on the first page of Google?

Please fill out the form below and we'll get back to your with a quote!

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