Best SEO Keywords for Custom Home Builders


best seo keywords for Custom Home Builders


A big part in finding the best SEO keywords for custom home builders comes down to a couple things:

  • What are your customers searching for, in terms of your custom home builders?
  • What city are you located in?

Since local search engine optimization is going to be so huge for you as an custom home builders (since you offer a local service), it's super important to build an SEO keyword digital strategy for your business.

The entire point of SEO is inbound marketing - that is, to bring clients that are looking for what you offer, directly to you. SEO for custom home builders works so well because even when times are tough - recessions, slow times - it doesn't matter. You're tapping into a market that's outside of your network (people you don't know), who are looking for exactly what you offer.

Some of the best keywords for custom home builders are:

  • "your city + custom home builders"
  • "your city + custom home builders company"
  • "your city + trim custom home builders"
  • "your city + luxury home custom home builders"
  • "custom home builders near me"
  • "best custom home builders company + your city" or "best custom home builders + your city"

Lets go a bit indepth below and understand why those are the best keywords for your custom home builders.


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So.. what are the best SEO keywords for custom home builders?

In this short post, we'll go through some SEO keyword ideas that are the best to use for custom home builders.

"City + custom home builders"

You'll notice a pattern as we go through these keywords.

Since most custom home builders deal with clients locally, you will want to target local people that are searching for your services.

If you're in Toronto, you want to show up when someone searches "Toronto custom home builders" or "Toronto custom home builders company".

If you're in Los Angeles, "custom home builders LA" or "Los Angeles custom home builders".

These are a bit harder to rank for, because they're such generic terms. Not to mention, since every other custom home builders or custom home builders firm is using SEO to try and rank for that keyword, it's super competitive.

Which leads us to something called a long-tail keyword.

"City + custom home builders company"

Long tail keywords are usually phrases of four or more words.

These are so much easier to rank for in Google because they're longer phrases, therefore they're less competitive in nature.

Below, we'll dive even deeper or go into what's known as "buyer's intent" when it comes to searching.

"City + luxury home builders"

Here, people Google not only for a custom home builder within their city.. but a specific type of custom home builders. Luxury custom home builders. See how much more specific, and with that more intention of buying this phrase entails?

It's been proven that the more specific that a search term is, the more intent there is for a person to buy.

"City + second floor addition custom home builder company"

You can see the same sort of effect being played out above.

I'm in Toronto (City) looking to get second floor addition custom home builder work done (custom home builders) and looking for a company (custom home builders company) to do it.

The more specific the search, the more ready-to-buy your customers are.

"Custom home builders near me" or "custom home builders company near me"

This one is a bit funny.

A lot of people surprisingly use this search term. It's pretty difficult to rank for - but if you can, you're tapping into a fairly large market of people using SEO to search for what you offer.

"Best custom home builders + city" or "best custom home builders company + city"

Not only is there intent in this search, but you know they're not tire kickers.

When someone uses words like "Best", you know that they know that with that, comes money to spend. Which is great for you. In conclusion, these are some of the best SEO keywords for custom home builders.


Want your custom home builders website to rank on the first page of Google?

Please fill out the form below and we'll get back to your with a quote!

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