A big part in finding the best SEO keywords for accountants & accounting firms comes down to a couple things:
Since local search engine optimization is going to be so huge for you as an accountant or accounting firm (since you offer a local service), it's super important to build an SEO keyword digital strategy for your business.
The entire point of SEO is inbound marketing - that is, to bring clients that are looking for what you offer, directly to you. SEO for accountants or accounting firms works so well because even when times are tough - recessions, slow times - it doesn't matter. You're tapping into a market that's outside of your network (people you don't know), who are looking for exactly what you offer.
Some of the best keywords for accountants and accounting firms are:
Lets go a bit indepth below and understand why those are the best keywords for your accountant or accounting firm.
In this short post, we'll go through some SEO keyword ideas that are the best to use for accountants & accounting firms.
You'll notice a pattern as we go through these keywords.
Since most accountants & accounting firms deal with clients locally, you will want to target local people that are searching for your services.
If you're in Toronto, you want to show up when someone searches "Toronto Accountant" or "Toronto Accounting Firm".
If you're in Los Angeles, "Accounting Firm LA" or "Los Angeles Accountant".
These are a bit harder to rank for, because they're such generic terms. Not to mention, since every other accountant or accounting firm is using SEO to try and rank for that keyword, it's super competitive.
Which leads us to something called a long-tail keyword.
Long tail keywords are usually phrases of four or more words.
These are so much easier to rank for in Google because they're longer phrases, therefore they're less competitive in nature.
Below, we'll dive even deeper or go into what's known as "buyer's intent" when it comes to searching.
Here, people Google not only for an an accountant or accounting firm within their city.. but a specific type of accountant. A financial accountant. See how much more specific, and with that more intention of buying this phrase entails?
It's been proven that the more specific that a search term is, the more intent there is for a person to buy.
You can see the same sort of effect being played out above.
I'm in Toronto (City) looking to get a tax accounting work done (Accounting) and looking for a firm (tax accounting firm) to do it.
The more specific the search, the more ready-to-buy your customers are.
This one is a bit funny.
A lot of people surprisingly use this search term. It's pretty difficult to rank for - but if you can, you're tapping into a fairly large market of people using SEO to search for what you offer.
Not only is there intent in this search, but you know they're not tire kickers.
When someone uses words like "Best", you know that they know that with that, comes money to spend. Which is great for you. In conclusion, these are some of the best SEO keywords for accountants & accounting firms.