A big part in finding the best SEO keywords for mortgage brokers comes down to a couple things:
- What are your customers searching for, in terms of your specific service?
- What city are you located in?
Since local search engine optimization is going to be so huge for you as a mortgage broker (since you offer a local service), it's super important to build an SEO keyword strategy for your business. The entire point of SEO is inbound marketing - that is, to bring clients that are looking for what you offer, directly to you.
SEO for mortgage brokers works so well because even when times are tough - recessions, slow times - it doesn't matter. You're tapping into a market that's outside of your network (people you don't know), who are looking for exactly what you offer.
So.. what are the best SEO keywords for mortgage brokers?
In this short post, we'll go through some SEO keywords that are the best to use for mortgage brokers and mortgage broker firms.
"CITY + Mortgage Broker"
You'll notice a pattern as we go through these keywords.
Since most mortgage brokers deal with clients locally, you will want to target local people that are searching for your services.
If you're in Toronto, you want to show up when someone searches "Toronto mortgage broker".
If you're in Los Angeles, "mortgage broker LA" or "Los Angeles mortgage broker".
These are a bit harder to rank for, because they're such generic terms. Not to mention, since every other mortgage broker is using SEO to try and rank for that keyword, it's super competitive.
Which leads us to something called a long-tail keyword.
"CITY + Mortgage Broker Company"
Long tail keywords are usually phrases of four or more words. These are so much easier to rank for in Google because they're longer phrases, therefore they're less competitive in nature.
Below, we'll dive even deeper or go into what's known as "buyer's intent" when it comes to searching.
"CITY + Residential Mortgage Broker"
Here, people Google not only for an mortgage broker within their city.. but a specific type of mortgage broker. A residential mortgage broker. See how much more specific, and with that more intention of buying this phrase entails?
It's been proven that the more specific that a search term is, the more intent there is for a person to buy.
"CITY + Residential Mortgage Broker Company"
You can see the same sort of effect being played out above.
I'm in Toronto (City) looking to get a residential mortgage broker and looking for a firm (mortgage broker company) to do it.
The more specific the search, the more ready-to-buy your customers are.
"Mortgage Broker Near Me"
This one is a bit funny.
A lot of people surprisingly use this search term. It's pretty difficult to rank for - but if you can, you're tapping into a fairly large market of people using SEO to search for what you offer.
"Best Mortgage Broker Company + CITY"
Not only is there intent in this search, but you know they're not tire kickers.
When someone uses words like "Best", you know that they know that with that, comes money to spend. Which is great for you.
In conclusion, these are some of the best SEO keywords for mortgage brokers Contact us today to see how we can help setup a strategy for your mortgage broker practice.