How To Properly Price Your Services As A Web Consultant

We’ve been doing web design, web development and consulting for quite a number of years now. Learning how to properly price your services as a web consultant can be tough.

This question comes up quite a bit in the web design and development world.

“How the heck do I price my services?!”

It completely depends. Usually, it entirely depends on a few factors:

  • How experienced are you?
  • Have you done work for any large companies?
  • How fast can you get the job done?
  • Can you solve your client’s problems?

The list goes on, and on, and on!

Generally, it comes down to three different types of pricing. How you decide on which pricing model to settle on, is all up to you.

Without further ado, lets explore those three pricing options.


This seems to the be the most popular – and in my opinion, the worst (bare with me!). Hourly can work great in some scenarios. For example, we generally price out my services at an hourly rate after a project has been completed.

Lets say we design, build and launch a website for an architectural firm (which we did recently – check it out).  After the website is built, if they want any maintenance done (updating plugins, content, etc), that’s all at an hourly rate. I basically estimate the amount of time it takes to complete the task, they pay upfront, we do the work. Done! Easy peasy.

This brings us to our next model, which is..

Flat Fee

We like this one a lot. It’s sort of a combination of hourly and flat fee. Let me explain.

Say someone comes to me with a project. 10 page website, they have a store on there with 30 products. They also want social media, branding and SEO efforts taking care of.

We sit down with the client over a 15-20 minute discovery sessions to figure out the exact goals that they’re trying to accomplish by doing all these things. Maybe they don’t even need SEO, or a website. So we scratch those off the list.

Now we’re left with a main website, with 30 products, social media and branding.

We estimate how many hours it will take, add them up, and present them with a fixed, flat fee price. These prices are generally non-negotiable, as you’d be leaving money on the table if you went under at all.

Tiered Package Pricing

This is one that we’ve used successfully in the past, and will probably use in the future as well.

One thing to understand is that owners of businesses like to be in charge. They’re the boss for a reason. So, let them by the boss. Let them have choices and let them choose a package that suits their needs.

We usually offer three different packages. The second tier is exactly what they ask for at a set price. The first tier is less in price with some functionalities stripped out of the second tier. The third tier is a more expensive solution, but has what they need + what else would benefit them.

It varies from business to business, but most companies generally pick the middle tier as it’s exactly what they’re looking for.

In conclusion, it really all depends on the project.

Doing some maintenance work? Go hourly.

Taking on a small or big project? Flat Fee or Tiered Project Pricing.

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